Nusantics: Leading the Way in Molecular Diagnostics
A complete redesign of the Nusantics subscription management platform to prioritize user experience, streamline workflows, and improve overall efficiency for both administrators and end-users.
2023
Nusantics
UIUX Designer
Introduction
Nusantics, a leading precision molecular diagnostics company in Indonesia, required a website redesign to enhance user experience and better reflect their brand identity. Their website, nusantics.com, serves as a crucial platform for users to learn about Nusantics' services, explore products, and access vital information.
The Challenges
The existing Nusantics.com website presented several challenges that hindered user experience:
Outdated Interface: The website design felt outdated and did not reflect the company's innovative image.
Complex Navigation: A confusing website structure and information hierarchy made it difficult for users to find what they were looking for.
Lack of Visual Clarity: Ineffective information presentation and unengaging visuals hindered user comprehension and engagement.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
The design process involved several key stages:
Research and Analysis:
Competitive Analysis: Analyzed competitor websites to identify best practices and design trends in the molecular diagnostics industry.
Website Audit: Evaluated the existing Nusantics.com website to identify areas for improvement.
User Research: Understood the needs, behaviors, and preferences of Nusantics' target audience through surveys, interviews, and data analysis.
Information Architecture:
Sitemap Creation: Created a structured and intuitive sitemap to organize the website content.
Information Architecture: Defined the optimal information hierarchy and navigation flow to facilitate user access to information.
Wireframing: Created wireframes for each webpage, defining the layout of content and interface elements.
Visual Design:
Moodboard Development: Developed moodboards to determine the visual style, color palette, and typography that aligned with the Nusantics brand.
Mockup Design: Created high-fidelity mockups to visualize the final website appearance.
Prototyping: Developed interactive prototypes to test and refine the design before implementation.
“ With our new UIUX design, the new Nusantics brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Revata Utama
Founder & CEO Nusantics
Conclusion
This UI/UX design project successfully enhanced the user experience on the Nusantics.com website. Through a user-centered approach and the implementation of modern design principles, the Nusantics website is now more easily navigable, informative, and visually appealing.